#1 BEST SEO COMPANY in New York,USA

To be successful, you need to invest a lot of time and resources in SEO. Search engines have got better at identifying the intent of search queries, which has made choosing the right keywords to drive traffic even more critical.

Since organic traffic is not paid for, once an SEO strategy is implemented successfully and visibility increases, a website will see growth in this channel. Simply put, More visibility = more traffic = more potential customers = more revenue.

It’s all about getting relevant traffic to your website, not just about getting ANY traffic to a website. If it’s not good quality traffic, there is no value in it. 

Typically, SEO takes time because search engine algorithms have become more advanced, with an emphasis on delivering users the most relevant & highest quality results based on their search query.

When SEO began, all one had to do was stuff a webpage with your chosen keyword and point as many links as possible to it to see fast results, but things have changed drastically. And deploying tactics like this in 2020 will do more harm than good in the long term.

People often ask, ‘how do I rank higher on Google?’ or ‘how does SEO affect rankings?’

But only Google algorithms know what factors determine how well a page ranks or how visible it is and what determines its position in search results. If you are wondering, then let us tell you, there are reportedly over 200 ranking factors!

However, the way people search has changed, but so has SEO—things like device, location, and a user’s search history influences search results now. So what one user sees ranking in position one, another user may see the same website in position 6 or 7, and another may not see it on the first page at all! While rankings are always a good barometer for how well a keyword is performing, it’s essential to take these considerations into account, as well.

So, with so many ranking factors, how do we prioritize which SEO strategy will suit you best? Luckily, there are some tried & tested best practices that are proven to influence rankings; we only focus on them. 

In general, there are a few critical best practices to follow to be within distance of ranking well for your chosen keywords. You might have heard ‘content is king’ when you discuss SEO with someone, and in some respects, that is absolutely true. Quality content, which contains your target keyword (and LSI) and satisfies user intent, is strongly correlated with better rankings.

But content alone won’t cut it. Backlinks are also an important ranking factor, although it’s the quality and relevancy of the link & the domain it’s linking from that counts, rather than the number alone.

Another significant factor to consider is on-page optimization. This involves making your website search engine friendly by using optimized Meta content (title tags, meta descriptions) heading tags, and images.

Then there are technical considerations. Ensuring that a site has good architecture, through clear navigation & internal linking is essential, not just for search engines, but for users, too.