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Digital Marketing, aka Online Marketing is an umbrella term in which brands use the online platforms and via various tools and tactics like SMM, Google ads, SEO, content marketing, and many more promote and create awareness about their brand. In the simplest words, Digital Marketing is promoting your brand in the right place at the right time to the right people. Unlike traditional marketing, Digital Marketing presents various platforms for promoting different products/services and target your specific audience. It is a result-oriented industry, where brands can track their campaign’s ROIs, analyse their strategies and optimise it for maximum profit in real-time.
The growing and varying trend of Digital Marketing is not only benefitting the brands but Creating millions of jobs for various digital, creative, and marketing enthusiasts. As internet users growing exponentially, each organisation, startups, even key individual professionals are trying to increase their digital fluency.
Either they have some digital strategy or planning to launch one. As a result, the demand for Digital Marketers is rocketing up.
Other than the growing size, there are plenty of reasons which indicate the shining prospects of the fields.
To track and keep up with continually evolving internet and varying trends, brands and agencies need experts for various areas. As predicted by job portals, the Digital marketing field is going to produce more than 20 lakhs jobs alone in India.
Multiple Roles to start with:
On prima facie digital marketing may look like it is only for tech savvies and data junkies. But in contrast, digital marketing is inviting professionals from different professional backgrounds and orientations. Different spectrums of digital marketing such as SEO, SMM, Inbound marketing, content marketing, etc. need different skill sets.
Few are for creative and artistic orientation people, few are for process and management-oriented people, so some are for technology-oriented people. People from all areas are thriving in the digital marketing field.
Have a Hassle-free career:
If you are looking for career free from the nagging of your boss or do not want to be micro-managed then digital marketing is here to save you from that. Working independently is one of the luxuries of digital marketing.
Avoid monotony, innovate every day:
Digital marketing professionals get to work with various projects often which gives them the freedom to experiment with their strategy and explore and improve their tactical and creative mastery.
Room for wiggling and creating:
The diversity of the digital marketing area gives experts room to encompass their existing knowledge of a domain and existing skills to create some alluring content for their campaigns. You can easily switch from one area of expertise to another at any time of your career because your knowledge and skills will be relevant.
Summing up, we can state that digital marketing is a flourishing field with great prospects of personal and professional growth and satisfaction. It is adaptable for freshers, people looking for a career change as well as freelance
There is a range of career options available for people who want to make their career in digital marketing focusing on the orientation and stages of their career. A Digital marketer is usually a team of process-oriented, creative, Management and technical minds. Every player plays its role at the different stages of a digital campaign. Here is a list of prominent job roles or career option available in the field of digital marketing,
As an SEO analyst, your job is to optimise the website for organic results and create traffic on the website. SEO analysts use on-page and off-page SEO tools to rank the websites higher in search engine results pages.
In an era where everybody is glued to their social media all the time, social media is the biggest platform to promote and publicise your brand. Almost every brand looking for a person who can catch the nerve of social media, identify the right audience and platform, and engage with customers for promoting the product. The major platforms and the tools for SMM are organic and paid Facebook marketing, Twitter marketing, LinkedIN marketing, promoting content on Quora and Pinterest, and the art of social listening.
If you are a left-brain person who loves to crunch with data and analyse, it is your domain. The performance marketer is responsible for running campaigns and measuring its success and creating reports. Professionals of this profile are equipped with analytical tools of the web such as Google Analytics, Adsense, Online advertising, Google AdWords, YouTube advertising, etc.
This is mostly a right-brainer’s job who can design content for online market and craft an engaging and alluring market strategy. Once you are equipped with tools such as 7F Framework, call-to-action Risk Reversal, rules of plagiarism and copyright laws, content marketing is one of the most in-demand professions.
Martech Experts who are mainly technical people such as coders, API developers who use the technologies to execute, to analyse, and improve their marketing across the customer’s lifestyle.
Other than these major career options digital marketing industry is generating many more jobs for content writers, bloggers, Mobile marketers and others.
Say something interesting about your business here. Learn how SEO works and how you can improve the page rank of your blog by using different SEO tools.
• Importance of a Search Engine
• What is SEO?
• How does a Search Engine Work?
• Page Rank / Authority of a Website
• On Page SEO
• Off Page SEO
• SEO Tools
What's something exciting your business offers? Say it here. Learn how to use different social media platforms and tools to advertise your product effectively.
• Social Media Marketing - Overview
• Facebook Organic
• Facebook Paid
• Twitter Marketing
• LinkedIN Marketing
• Quora, Pinterest
• Social Listening
Learn how to use different advertising mediums like Google Ads, YouTube. Also learn to implement A/B testing for these ads.
• Advertising Fundamentals
• Google AdWords Overview
• Search Advertising
• AdWords Auction
• Display Advertising
• YouTube Advertising
• A/B Testing
Learn How To Create your own blog & Earn.
• Creating a blog using Blogger or WordPress
Learn How to Choose and Buy a Domain & Which Hosting to Choose.
• Live Demonstration - How to Host?
• Importing & Exporting Database
• How to Install Open Source Software?
•How to Fix Errors Of Server?
Learn How to Earn from Your Website or blogs.
• How to Setup Adsense Account
• How to Get Approval & Payouts.
• Influencer Marketing Strategy
• How to Find Influencers
• How to Engage Influencers
• How to Measure Influencer Marketing?
Learn inbound marketing for B2B business, build a buyer persona and know more about how to create the best content for marketing.
• Inbound Marketing for B2B Businesses
• Buyer Persona
Learn to create a Google Analytics account and analyze the metrics of your blog using Google Analytics.
• Creating a Google Analytics account and linking to blog account
• Implementing Google Analytics
• GA Account Structure
• Understanding Metrics
• Standard Repots
•Designing Content for online market place
• 7A Framework
• Call-to-Action & Risk Reversal
• Content Marketing Channels
• Crafting a Content Marketing Strategy
• Ethics and Professionalism
• Plagiarism and Copyright Law
• Multimedia Content
Learn how to create an effective email campaign and ways to reach out to more users.
• Benefits of Email Marketing
• Creating an email campaign with Mail Chimp
• Best practices to collect email ids
• A/B Testing of mailers
• How to avoid spamming
•Consumer Behaviour Fundamentals
•Consumer Decision-making process •Effect of Digital Media on decision making
•How to effectively utilize digital media to create a consumer base
•Reputation management in digital world •Customer relationship management via digital media
• Introduction to Mobile Marketing • Search campaigns for mobile
•Display Campaigns for mobile
•Social Media Campaigns for mobile • Video for mobile
Digital Marketing is an integral part of everyone’s life. Everyone of us is surrounded by digital marketing by some way or other, nowadays we are carrying a full-fledged market in our pockets. Let’s understand how you can turn customers through digital marketing. People spend twice as much time online. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, it means that you need to meet them where they are already spending time: on the internet.
After Digital Marketing Training in Lucknow :
This course explores several aspects of the new Digital Marketing environment, including topics such as Digital Marketing Analytics, Search Engine Optimization, Social Media Marketing, and Mobile Marketing. When you complete the Digital Marketing Course you will have a richer understanding of the foundations of the new Digital Marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Digital Search Technologies provides several courses at the lowest prices for your specific needs. We are constantly working to make our courses comprehensive to develop a deep understanding, elaborated to make it easy and stay updated to keep the learning relevant. We stay with our learners throughout the course from learning to placement.
If you are a fresher who is starting your career in this field, a course with Digital Search Technologies can be your gateway to this world of web and certification from a Google certified trainer can help you land your dream job in your desired company.
Digital Search Technologies provides courses for professionals who are looking to polish their skills and add to their skill set to launch it on a higher axis.