#1 BEST SEO Company in varanasi

To  be successful, you need to invest a lot of time and resources in SEO.  Search engines have got better at identifying the intent of search  queries, which has made choosing the right keywords to drive traffic  even more critical.

Since  organic traffic is not paid for, once an SEO strategy is implemented  successfully and visibility increases, a website will see growth in this  channel. Simply put, More visibility = more traffic = more potential  customers = more revenue.

It’s  all about getting relevant traffic to your website, not just about  getting ANY traffic to a website. If it’s not good quality traffic,  there is no value in it. 

Typically,  SEO takes time because search engine algorithms have become more  advanced, with an emphasis on delivering users the most relevant &  highest quality results based on their search query.

When  SEO began, all one had to do was stuff a webpage with your chosen  keyword and point as many links as possible to it to see fast results,  but things have changed drastically. And deploying tactics like this in  2020 will do more harm than good in the long term.

People often ask, ‘how do I rank higher on Google?’ or ‘how does SEO affect rankings?’

But  only Google algorithms know what factors determine how well a page  ranks or how visible it is and what determines its position in search  results. If you are wondering, then let us tell you, there are  reportedly over 200 ranking factors!

However,  the way people search has changed, but so has SEO—things like device,  location, and a user’s search history influences search results now. So  what one user sees ranking in position one, another user may see the  same website in position 6 or 7, and another may not see it on the first  page at all! While rankings are always a good barometer for how well a  keyword is performing, it’s essential to take these considerations into  account, as well.

So,  with so many ranking factors, how do we prioritize which SEO strategy  will suit you best? Luckily, there are some tried & tested best  practices that are proven to influence rankings; we only focus on them. 

In general, there are a few critical best practices to follow to be within  distance of ranking well for your chosen keywords. You might have heard  ‘content is king’ when you discuss SEO with someone, and in some  respects, that is absolutely true. Quality content, which contains your  target keyword (and LSI) and satisfies user intent, is strongly  correlated with better rankings.

But  content alone won’t cut it. Backlinks are also an important ranking  factor, although it’s the quality and relevancy of the link & the  domain it’s linking from that counts, rather than the number alone.

Another significant factor to consider is on-page optimization.  This involves making your website search engine friendly by using  optimized Meta content (title tags, meta descriptions) heading tags, and  images.

Then  there are technical considerations. Ensuring that a site has good  architecture, through clear navigation & internal linking is  essential, not just for search engines, but for users, too.